Table of contents
I'm a fan of preludes, but not here...
2023 design trends
Motion design
UX is no longer static - due to our attention spans dropping to approximately 0.618 of a fish, we crave motion and interaction (Source)
Clean design
Too much detail is harmful for, again, our attention. Just. The. Information.
Some rules (and some more - read'em)
Don’t use too many effects
Use just a couple of colors (2-4)
Make big readable headings
Make UI elements just a little bit rounded
Use bright backgrounds
Pay attention to white space (don't be afraid of it)
Multicolour soft gradients
Aurora's becoming popular. Here's a simple generator just in case. And a more complex one.
High Contrast / Monochrome
Part of clean design IMO.
The dark option is evolving into...
Dark futuristic/cosmic UI
Easier to catch attention, usually, as it combines aurora, contrast, big typography and sometimes motion:
Real-life materials imitation
Glassmorphism is definitely on the rise:
Gigantic typography
Quote: "Sans-serif, geometric typography is not going anywhere and will always be a safe, functional choice for interfaces."
Sentimental Design
As breathy, warm voice is more pleasant and trustable, sentimental design can be a breather from geometric and contrasted ones:
Some of the trends emerging from another big report
No-code platforms
Especially Webflow vs Framer ⇒ interaction simplification.
Virtual reality
Immersion + interaction = more net attention span!
Decentralization
Web 2.0 (user creates content) ⇒ Web 3.0 (user creates and owns the content)?
Motion/video experience design
It aligns with TikTok/Vine/Reels being on the rise, and attention spans dropping.
AI-driven design
Interaction simplification.
Summary
We can safely summarize in one main trend methinks: ultimate simplification + interactivity + contrast in the wild hunt for users' attention.
Sidenote
A nice, niice data viz color scheme generator!